I have over a decade’s experience in arts marketing and PR strategy, working with OneDanceUK, Jerwood Arts and independent artists. I have recruited and managed PR suppliers, and carried out in-house campaigns; commissioned and managed the delivery of a number of websites; and worked with artists and organisations to understand their markets and USPs. Commissioning and briefing designers has been part of many of my roles, along with leading e-marketing and social media campaigns. My experience spans marketing for galleries, dance, visual arts, performance, music and live-events, as well as advocacy campaigns and lobbying.
Here are some of my favourite campaigns….
Jerwood Encounters: TTTT, curated by Sarah Williams
—I managed external PR and Project Managers Parker Harris’s delivery of the campaign for this group exhibition including Johann Arens, Nicholas Brooks, Benedict Drew, Cécile B. Evans, Oliver Laric, Nicole Morris, Heather Phillipson.
Image: thisistomorrow.info
Jerwood Arts: Survey
— I managed the delivery of in-house marketing and external PR suppliers Pelham Communications for this 15 artist group exhibition launched during Frieze Week, including Chris Alton, Simeon Barclay, Hazel Brill, Flo Brooks, Emma Cousin, Joe Fletcher Orr, Tom Goddard, Ashley Holmes, Lindsey Mendick, Nicole Morris, Milly Peck, Anna Raczynski, Will Sheridan Jr, Rae-Yen Song and Frank Wasser.
Image: Works by Emma Cousin, Lindsey Mendick and Flo Brooks. Photo: Anna Arca.
Creative Projects Manager, IJAD Dance Company
— I worked with Artistic Director Joumana Mourad to develop a funding bid for a cross-arts project working with community groups and dancers which was awarded a significant Arts Council England project grant, and local authority funding.
Image: IJAD Dance Company
One Dance UK and NIDMS
— I managed a major website and database re-development for the leading membership organisation and advocacy body for dance, then Dance UK. I was involved in All Party Parliamentary Dance Group, and public facing advocacy campaigns about dance and arts policy and funding. I was co-editor of members magazine Dance UK News, coordinated professional dancer networks, and was involved in the brand development and launch of the National Institute for Dance Medicine and Science (NIDMS).